Studies confirm that tactile input had a positive effect on the evaluation of products, especially for products high in quality. In the last two years, we’ve seen a cultural shift towards “makers” – people who are handcrafting goods — ranging from shirts to dice to food — with high quality materials. The maker movement has four main philosophies:
- If it can be imagined, it can be made.
- A most effective step in refining/developing a thing is collaborating with others on it.
- Begin with the end in mind.
- Making things always combines form with function; the art of making should be appreciated and celebrated. Continue reading
For over a decade, we’ve been supposedly hearing the death knell for print: print is dead, nobody prints anymore, everything is electronic… You’ve heard it too. In the past several decades, communication has changed drastically due to new technology — cell phones, wireless internet, tablets, social media, ebooks. Questions are asked when new technology is introduced, and they all tend to be the same. In regards to communication, a common question is “Will [ ] kill print?” The answer is no.
Print is a sector of the communication industry, and people are communicating more now than ever before — on all channels. To understand how print has adapted in the past, we’re going to take a quick glimpse of the history of communication.
The new $100 bill has several new security features. Photograph by Brendan Smialowski/AFP via Getty Images
As the most counterfeited bill overseas, the $100 bill was certain to have all new, top of the line security features when it was released today — and it didn’t disappoint. The beefed up security costs more (12.6¢, up from 7.8¢) but ensures that it will be more difficult to counterfeit. Continue reading
A common skeuomorph are wall coverings designed to look like stone, brick, tile, or wood – a structure is artificially given the look of materials that it used to require to make it.
Last week I introduced the topic of haptics – today, I’m going to go a little deeper into sensory marketing by introducing a new concept, skeuomorphism, and how understanding it can help your business.
Have you heard of haptics? The word “haptics” comes from the Greek “απτω,” meaning “I fasten onto, I touch,” and in the modern world is any form of nonverbal communication involving touch. Haptic sense provides information about surfaces and textures and is vital in interpersonal relationships in relaying intimacy. Touch is the earliest sense to develop in utero. Every culture has a set of haptics traditions, and the sense of touch is both physical and emotional.
Now that you’ve learned something new for the day… how will it be useful to you and your business? Continue reading
Designers take a modern twist on the traditional for spring 2014 by pairing soft pastels with vivid brights to create a colorful equilibrium. Inspired by a mixture of blooming flowers and travels abroad,designers use color to refresh, revive and defy conventional wisdom.
In December of 2011, we had the opportunity to work with Kyle Valentic on an identity set that is out of this world. Although the letterhead and envelope for The Astronauts Guild both feature mold-breaking design with a bar-code motif, what’s made the waves around our office – and PaperSpec - are the business cards.
En Busca de Mi Destino/In Search of My Destiny won an The International Latino Book Awards Best Biography!