In New York for the Stationery Show? We are, too!
Come by Booth #3076 and say hi to Hugh and Paul, We’ve got all kinds of new samples, especially engraved, to talk about.
Plike is a beautiful velvet finish stock made by the italian paper mill, Cordenons. The stock has a unique feel, and unique issues of printability come up from time to time (even from color to color).
Useful tips: when lithographing (offset printing) on Plike stocks (which have 3 layers of coating), it’s best to use FULLY Oxidized inks. When foil stamping, Japanese-made foils (which are far more costly) tend to adhere best. And all metallic foils adhere better than PMS color foils.
Engraving on Plike can be challenging (as pressing water-based inks into those coatings is problematic). Once again, metallic inks seem to work best, and burnishing the engraving is suggested.
Some letterpress printing is done on Plike, but as with foil stamping, you need to consider, the more pressure applied to surface of Plike…the more that velvet touch dissipates. So what’s a lover of Plike to do? First, know that you and your printer need to press test the desired process on your preferred sheet. Sometimes, the desired result simply isn’t achievable. The only way to be sure is working cooperatively to confirm results Before Running the full job.
Does this affect how printers feel about using Plike? Some are leery about taking on these jobs, but even those who love Plike as much as we do…should caution you at the design stage that press proofing is essential to ensure complete satisfaction. The end results (visual and tactile), when done correctly, are nothing less than spectacular.
The Folks over at Lynda.com put together an entire series of instructional videos regarding the Fundamentals of Print Production. We were happy to open our plant and experiences up to them and talk about the work we do here and all of the processes we offer in house. Head over to Lynda to check it out. There are free trial memberships available.
Any Brand Identity work that you are involved in include not only Logos and Websites, but can and should be expanded to printed products, such as business cards, letterheads, and other collateral. We know it can be difficult to manage print work and budgets on top of the designing and invoicing you are already doing. We don’t want your print projects to be a drag, we want them to be a profitable and easy extension of the work you love to do.
BurdgeCooper has a number of Project Managers who can work for you (at no additional cost) to ease the logistical burden of providing print work to your clients. We can invoice clients directly, build in a certain markup to your quotes, and build a business relationship with them in person. With our team of PMs, you can spend less time fielding requests and shuttling proofs and more time running your design practice. We also understand that every designer takes a different approach, and we’re happy to tailor ours to work with you in tandem.
We have decades of experience working specifically with Graphic Designers and their corporate clients. By encouraging a relationship between BurdgeCooper and your customers, you ensure that the brand standards you’ve set are maintained for life.
The Look Partnership @lookpartnership Great day of hands-on engraving #engravela! Thanks to @BurdgeCooper@PrintMuseumCA@NeenahPaper/@BeautyEngravingpic.twitter.com/rCqB6pp9DJ Type Ed @TypeEd @aguynamedrho printing at @PrintMuseumCA during the #EngraveLA event w @BurdgeCooper@NeenahPaper@BeautyEngravingpic.twitter.com/lXXFZQ0myr Lady Stationery @ladystationery Great time at #engravela! Many thanks to @BurdgeCooper@PrintMuseumCA@NeenahPaper@BeautyEngravingpic.twitter.com/YgWBiaPk7u
“Thank you for an incredible “Beauty of Engraving” day at the International Printing Museum. It was a thoroughly enjoyable and informative day. I’ve spent the evening feeling and ogling over every engraving sample given out today. Thank you for generously sharing your expertise in the family business! As a fine artist, designer and educator I am so appreciative of what Burdge Cooper is doing to keep the art of engraving alive in today’s world.” - Rachelle W. Chuang, Biola University | Chapman University | Irvine Valley College
“I thought the presentations were terrific. I really enjoyed hearing Don Burdge speak, he seems very knowledgeable which makes sense given his experience. I’d love to have an opportunity to talk with him further.” - Jeri Heiden, Smog Design
The day began with refreshments in the main gallery with museum docents demonstrating several printing presses from including a replica of the one Gutenberg used in 1455. After guests settled in the library, Don Burdge gave a brief history of Engraving in California followed by Nancy Sharon Collins presenting an overview of her recently published book “The Complete Engraver” and followed up by Monotype’s Steve Matteson’s overview of type families.
Due to the popularity of this event a waiting list has been started to let those who missed this premier event know about a 2nd Engrave LA event scheduled for this fall at the museum. To sign up go to: http://www.printmuseum.org/special-events/engravela-com-tickets/engravela-mailing-list-request/
Thanks to all who attended! Contact us for more information on The Beauty of Engraving.
Join us at the International Printing Museum in Carson for a symposium with Neenah Paper on The Beauty of Engraving. This will be a rare chance to explore and learn about the world of engraving, both commercial and artistic. There will be four workshops and multiple presentations in which you will participate in producing one of a kind Engraved prints and learn how you can incorporate commercial engraving into your design practice.
A $50.00 donation to the museum includes all presentations, workshops, keepsakes, samples, and lunch but the space is limited to only 60 participants. Go to www.engraveLA.com to learn more about the event and to register.
Often companies are reluctant to acknowledge counterfeit product problems, hoping they’ll go away. Unfortunately, that doesn’t work. Counterfeiters tend to take the path of least resistance, so making your labeling a bit harder to fake than someone else’s often is the first step in recovery. This may not even add cost to current practices, but learning how is as simple as seeking out an expert.
Most security printers share information (discreetly)…after confirming “your” authenticity :>) Whatever printing processes you already use on labeling, tagging, packaging and other documents (Certificates, coupons, etc.), may be able to simultaneously apply security features.
The general rule of thumb with security printing – use measures where the cost is logical to the value of items being protected. Ideally, you want to use “at least 2, preferably, 3 layers” to create strong security, but these can be as simple as offset printing an extra color (using an ink with unique properties), adding bar coding if your printing is done digitally and/or adding a tactile feature (embossing, engraving, thermography, die-cutting – but these may add cost unless you’re already using versions of them).
Another generally accepted best practice – change up your measures every 3-6 months – but never on a predictable cycle. As mobile marketing ramps up, just as the internet disintermediated distribution, mobile-enabled sales of counterfeits is going to explode.
The first three days in February saw the first annual LA Art Book Fair. Free and open to the public, the LA Art Book Fair is a unique event for artists’ books, art catalogs, monographs, periodicals, and zines presented by 220 international presses, booksellers, antiquarians, artists, and independent publishers from twenty-one countries. You can download the e-book of the 2013 fair here.
Some of our clients were there presenting books we helped produce.
We were able to produce three limited edition custom books for their show, including custom stocks, die cutting, perfect binding, and advanced digital prints. Check out some installation shots below (via the group’s instagram @totalluxuryspa)
BurdgeCooper has been managing our client’s identities in the real world for close to a century, but we’ll be the first to admit that our clients’ brands have needs that are constantly evolving. With our technology partners, Vizibility, we’re helping our clients keep their brands current across devices. Now we can ensure that your contacts have a smooth and consistent experience from the printed page to cell phones and tablets – all with more analytics than ever before. Check out the infographic here (and to the left) that helps illuminate on the importance of preparing your brand for mobile. Talk to a BurdgeCooper expert about how we can add mobile business card support to your printed collateral.