Celebrating its 30th anniversary, the renowned value investment firm of Hotchkis Wiley Capital Management retained KBDA to maximize its brand equity. Kim Baer, President of KBDA, implemented a comprehensive review and design program which delivered spectacular results.
Retaining H&W’s historic “torch logo” and brand colors, KBDA worked with Hotchkis Wiley COO Anna Marie Lopez to develop and implement the revitalized identity and communication program to coincide with the firm’s global anniversary. The brand “tune up” simultaneously ensured the firm’s communications are based upon sustainable papers and printing techniques.
In addition to producing the new suite of stationery, client communications and marketing tools, we established the first “Hotchkis & Wiley-branded online catalog,” simplifying brand maintenance, streamlining service and ensuring their global growth is efficiently managed.
Kudo’s to Kim and Amanda Hovest at KBDA and Anna Marie at Hotchkis Wiley. Working with them as a team, the entire process went off exactly as planned, on budget and as you can see in the photos, the results are marvelous.