Often companies are reluctant to acknowledge counterfeit product problems, hoping they’ll go away. Unfortunately, that doesn’t work. Counterfeiters tend to take the path of least resistance, so making your labeling a bit harder to fake than someone else’s often is the first step in recovery. This may not even add cost to current practices, but learning how is as simple as seeking out an expert.
Most security printers share information (discreetly)…after confirming “your” authenticity. Whatever printing processes you already use on labeling, tagging, packaging and other documents (Certificates, coupons, etc.), may be able to simultaneously apply security features.
The general rule of thumb with security printing – use measures where the cost is logical to the value of items being protected. Ideally, you want to use at least 2, preferably, 3 layers to create strong security, but these can be as simple as offset printing an extra color (using an ink with unique properties), adding bar coding if your printing is done digitally and/or adding a tactile feature (embossing, engraving, thermography, die-cutting – but these may add cost unless you’re already using versions of them).
Another generally accepted best practice – change up your measures every 3-6 months – but never on a predictable cycle. As mobile marketing ramps up, just as the internet disintermediated distribution, mobile-enabled sales of counterfeits is going to explode.