It seems Ironic, but even Paperless Post has introduced a creative new line of printed invitations and stationery, recognizing the impact of printed invitations far outweighs ephemeral e-cards. Their customers can now choose to send e-vites, p-vites or a combination of both. We applaud PP’s creative response to helping others communicate more effectively.
Despite years of “anti-print, anti-paper” e-rhetoric, the “virtual behemoths” have actively used print to ensure their marketing messages reach intended targets. As others moves into the book sales competition with Amazon, perhaps the hyperbole will finally subside, giving way to the obvious: print is persistent, more persuasive and adds value.