The Astronauts Guild

The Astronauts Guild Identity System

In December of 2011, we had the opportunity to work with Kyle Valentic on an identity set that is out of this world. Although the letterhead and envelope for The Astronauts Guild both feature mold-breaking design with a bar-code motif, what’s made the waves around our office – and PaperSpec – are the business cards.

The business card needed to serve the three members of the company and showcase the future-focus of the company. The designer conquered these tasks by using printing and cutting techniques not normally thought of.

The business card features three silhouettes on the front, and the contact information for three members on the back. It also features perforated lines that create three smaller individual cards. It’s a great example of how a finishing process can be used to to make a product stand out.

The tests that were run in the development of the card are also a great example – of how to choose the right printing process for the job. Above, you can see the contact information printed three different ways: letterpress, lithography, and thermography. Letterpress was too bright against the paper, and the texture of the thermography made the contact information difficult to read. All three processes have their strengths and weaknesses, and lithography had the right strengths for this particular job.

To see more examples of specific printing processes, you can check out our process-specific Pinterest boards. To hear more about the business cards (and see them in action), visit PaperSpec‘s gallery.


Business Cards Letterhead #10 Policy Envelopes
Front: Black gloss foil stamp.Back: Black gloss foil stamp, 877 metallic silver lithography. Black lithography with screens and bleed on 2 sides. Black lithography.
Stock: 130# Mohawk Pegasus Cover, Midnight Black Stock: 24# Neenah Classic Crest Writing Wove Solar White Stock: 24# Neenah Classic Crest Writing Wove Solar White
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