The San Francisco Center for the Book was the venue on September 17th for a unique hands-on event, EngraveSF, which highlighted the fine craft of engraving and how it can enhance contemporary design applications. Presented by The Ligature, BurdgeCooper and Mohawk Paper, over 150 graphic designers and brand managers mingled with their peers while seeing and feeling the different aspects of fine engraved printing. Guests got to see first-hand a running press at the event, learn engraving’s historical context and see how this process can be an effective solution to current graphic designs.
Engraving’s characteristic raised feel, its rich opaque inks and its incredible control of detail have defined fine printing for generations. It is no longer reserved for formal invitations and social stationery. It is a perfect tool for creating beautiful printed messages that define, in our clients’ minds, a successful brand.
Dora Drimalas, principal and creative director of Hybrid-Design, spoke to the audience about how in today’s marketplace crowded with brands and messages we are bombarded with both electronic and printed communications. The graphic designer’s role in helping clients develop brands and messages that are noticed and remembered is more important now than ever before.
Studies continue to show that professionally designed and well produced communications stand out. Our sense of touch creates lasting impressions. Engraving, as a printing process, is the perfect solution for helping our clients develop brands and messages that convey trust, quality and success and that are remembered.
Dora’s extensive background in brand strategy and design has allowed her to work intimately with some of the largest brands in the world, most notably with her continued long term relationship with Nike, as well as Apple, Sony, Samsung, Starwood, and Mohawk Fine Paper among many others. The studio environment and process that Dora has created with her husband Brian Flynn is the key to Hybrid’s success. It centers around the idea that new things happen when different forces overlap. Hybrid proves this theory daily with their studio work and their experimental toy company and retail store, Super7, and its various artist collaborations and projects.
Dora and Hybrid-Design have worked closely with Mohawk Paper and their collaboration with the growing Maker movement. Hybrid-Design and Mohawk partner with craft printers in support of tactility, quality and craft of all forms of print. Mohawk is proud publisher of the Mohawk Maker Quarterly.
Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which include the signature brands Mohawk Superfine® and Strathmore®. With a culture of innovation, Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including digital substrates. As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Mohawk’s portfolio of recycled papers is certified by Green Seal and the Forest Stewardship Council (FSC).
Mohawk is a fourth-generation, family-owned and operated business based in Cohoes, New York, with global sales and operations located throughout North America, Europe and Asia.
The Ligature is a full-service commercial printer with manufacturing facilities in Los Angeles and Berkeley. They are dedicated to maximizing the impact of your brand through the art of printing and engraving while simplifying the order process.
BurdgeCooper brings ten in-house printing and finishing processes to international clients with production facilities in Los Angeles. A specialty print house with roots going back a century offering Engraving, Letterpress, Embossing, Foil Stamping, Die Cutting, Offset, Digital, Binding, Thermography, and Edge Painting under one roof.
The Ligature and BurdgeCooper are both owned by Taylor Corporation, one of the largest privately held companies in the United States and a premier provider of interactive, printing and marketing solutions to more than half of the Fortune 500 companies and millions of small businesses and consumers around the world.