Author Archives: Don Burdge

About Don Burdge

CEO of BurdgeCooper

1st Enterprise Bank

 

As the popularity of printed correspondence wanes, it only gains more meaning. Take, for example, a story sent to us by David Kohn. David Kohn is Regional Vice President of 1st Enterprise Bank, a full service commercial banking institution serving businesses and their owners throughout Southern California. He requested a personal stationery set beyond the regular collateral that the bank was supplying. His plan was to send clients and prospects hand written and personalized notes after each of his in-person meetings.

Using the 1st Enterprise logo and typeface to ensure consistent branding, we created an engraved monarch sized (7 ¼ x 10 ½) personalized letterhead for David Kohn on 28# Cranes 100# cotton paper along with engraved envelopes to match. After meeting David for the first time at a luncheon, Tom Jones, of The Jones Insurance Agency, received one of David’s hand written notes. Mr. Jones called David upon receiving the note and stated that he was so impressed that David would send mail a note and that it set him apart from the other bankers looking to win his business. David soon signed The Jones Insurance Agency as a new customer of the bank.

Classic and engraved stationery can go a long way to prove your image. Putting a quality product in the hands of your customers proves an appreciation in your relationship, instills confidence, and puts forward the best possible image. It certainly creates a more visceral reaction than another email in the Inbox.

Graphic Arts and the Pulp and Paper Merit Badges

Thanks to the efforts of over 30 volunteers this year more than 350 Boy Scouts earned the Graphic Arts and the Pulp and Paper Merit Badges at the International Printing Museum.

 

The last of four “Merit Badge Days” was held this past Saturday, October 29th, at the International Printing Museum in Carson, California where 8 teams of 11 boys completed 21 requirements at 9 stations around the museum property. They made their own paper, silk screened their own T shirts, printed their own cards, learned about careers in our industry, and about the colleges in the area that offer graphic arts programs. They also learned that, contrary to popular to belief, paper is actually good for the earth and our forests.

News of the event went out to scout leaders in Orange County and the greater Los Angeles area in February of this year and since then the word has spread across the region and across the country. One boy, George Blackwell of Troop 1457 in Fairfax Virginia, contacted Mark Barbour curator of the Museum, to sign up when he heard of the event from a blog he read online. George and his family planned their vacation around the October 29th event so he could earn these two unique merit badges.

According to Frank Ramirez at the Boy Scout Headquarters in Irving, Texas these two merit badges are among the most seldom earned among the 121 Merit Badges offered. In 2010 Pulp and Paper was earned by 5,547 boys while only 3,093 earned Graphic Arts. This year there were over 350 boys that earned both those merit badges just at the Museum.

 

Earning these two merit badges not only helps the boys on their path to become Eagle Scouts but it also helps plant the seed about future careers in the Printing Industry. When questioned about why they decided to spend their Saturday at the Museum most of the boys said it was because they were interested in “how stuff gets printed”. Trevor McCarthy of Troop 479 in San Diego stated “This is so cool, we never get taught this kind of thing in school. I had no idea how any of this stuff got printed and fun it is.”

 

The Los Angeles Unified School District, as well as most school districts across the country, discontinued teaching trades such as printing and woodworking in schools decades ago. Here the boys learn that they can earn a good living working on the on printing plant floor without a college degree. Those that do go on to college may choose a school like Fullerton College or Cal Poly in San Luis Obispo where they can study printing management where there’s a good chance of being recruited into the industry right after graduation.

 

Another side benefit of all these boys spending four Saturdays at the Museum this past year has been exposure for Museum’s other programs. According to Mark Barbour several families have come back for other events at the museum and have made plans to bring other scout groups including the Cub Scouts and Girl Scouts next year.

 

Word will go out in a few months about four more “Merit Badge Days” scheduled for 2012 on February 18th, April 28th, August 25th, and October 20th. Already there are 80 boys signed up for the first event in February. If you have the time, please consider volunteering for the day, you will be making a difference in a boy’s life and perhaps influencing his choice of a career in the graphic arts or paper industry.

Go to the International Printing Museum’s Facebook Page for more pictures.

 

 

 

Why are our schools destroying rainforests?

They teach our kids to be good global citizens. They teach us from an early age to reuse, reduce, and recycle the products we use. All of us realize by now that we need to take care of the environment and set an example for the world to follow. In my opinion no one knows this better than the teachers tasked with educating our youth. Yet, in an effort to reduce cost, many public school districts in Southern California are not practicing what they preach.

Some of the cheapest copy paper available today is Paperline paper from Asia Pulp and Paper (APP). According to Greenpeace, Asia Pulp and Paper makes this paper in Indonesia from trees cut down from that region’s rainforests.

It was brought to my attention recently by Rick Roseth, Business Manager with Unisource World Wide, that over the past 30 days tons of this paper has been bought by the following school districts:

Orange Unified School District – 60 tons

Fullerton Unified School District – 40 tons

Anaheim Unified School District – 20 tons

Hemet Unified School District – 80 tons

Victor Valley Unified School District – 80 tons

That’s 280 tons of 8 ½ x 11 copy paper bought with our tax dollars in one month alone made from trees cut from the Indonesian rainforest!

These school districts are using Paperline paper every day as their primary copy paper in hundreds of classrooms across the city. I have to assume that the buyers did not know where this paper came from when they purchased it from the lowest vendor. I can’t believe that they knew the paper our teachers use in the classroom to teach sustainability came from the very same rainforests our kids are being taught to protect.

According to Rolf Skar, Senior Forest Campaigner with Greenpeace, the Greenpeace research team in Indonesia worked tirelessly to uncover the evidence that shows APP destroying rainforests and tiger habitat rather than developing plantations on better land. They visited plantations, studied satellite imagery and tested products in the US, Asia and across Europe. Yet Asia Pulp and Paper insisted that despite the clear evidence, their overall contribution to Indonesia’s economy was worth the sacrifice.

Our public schools need to practice what they preach. If they haven’t already done so they need to stop buying paper from unsustainable sources immediately, even if it costs the tax payers a little more.

There are many choices for copy paper available today. A suitable alternative that we use at BurdgeCooper is Multi-Purpose Paper from United Paper Mills (UPM). UPM paper is made from trees grown in sustainable forests from a mill with one of the lowest carbon footprints in the paper industry, and it only costs a few pennies more than paper which permanently ruins the earth’s precious rainforests.