Author Archives: Allison

About Allison

Marketing Coordinator, Social Media and Web Developer at BurdgeCooper. I write about design, marketing, and technology trends in the graphic communication industry.

Creating Our Holiday Card for 2015!!!

Check out our awesome Holiday card!!!

Step 1:
Litho mountains onto Gmund Brilliance 310# Treasury Compostion stock with black ink:DSC_0804




Step 2:
Emboss the mountains with a sculpted die to give them the 3D look and real life appeal:DSC_0826

DSC_0827Embossing something creates a “bruise” on the your substrate that looks like this:DSC_0824


Step 3:
This was where we foiled our business cards with a copper metallic foil.


Step 4:
Engrave the message on the inside of our holiday cards.DSC_0822 DSC_0823 DSC_0826

This was the end result!DSC_0800 DSC_0801 DSC_0802

Coming soon…DSC_0827


Happy Holidays all!!!

Welcome to BurdgeCooper!

Joe Fontana

August 5, 2015 – Los Angeles, CA:  BurdgeCooper is proud to announce that Joseph L. Fontana has joined our sales and marketing team as Manager of Business Development.  Joe has been a successful leader in the high quality engraving and printed graphics global business market since 1972.

A former three-term board member of the International Engraved Graphics Association, IEGA, Mr. Fontana was also the chair of its Marketing Committee where he directed numerous successful educational international marketing campaigns on behalf of IEGA members worldwide.

Joe was also instrumental in founding the national organization for Law Firm Marketing professionals from his base in Chicago, Illinois.

According to Don Burdge, president of BurdgeCooper, “Joe and I have competed against each other for decades and I’m pleased that he has joined our team to help bring the art of engraving to America’s leading businesses and top professional firms.”

“BurdgeCooper has a reputation for producing the very best engraving and printing craftsmanship in our industry,” stated Mr. Fontana, “I’m looking forward to helping the company grow and prosper on a national and international level.”

We welcome Joe to our BurdgeCooper family.


Pizza Box Campaign



We recently started our new Pizza Box Campaign here at BurdgeCooper.  The “pizza boxes” contain samples of printed pieces from our plant that we send to customers.  The boxes are tailored to the customer it is being sent to i.e. a graphic design firm will receive our more “design-y” stationery that we make or a hotel will receive more hospitality related pieces. I had the pleasure of interviewing Don Burdge, our President of BurdgeCooper, about our new campaign, so below are some questions and masterfully crafted answers from an expert in the field.


Q:  Why are we using these boxes?

A:  We’ve heard time and again that customers want to see samples from us.  The type of printing we do sets us apart from so many other printers that when a customer sees what we can do and who we do it for, they are interested.  The boxes we use are from Mohawk Paper and are part of their “Makers” promotion.  Mohawk is a valued partner of BurdgeCooper and they have offered to allow us to use the boxes they send their paper samples in for us to send our printed samples in too.


Q:  How are they a more effective tool for the sales person?

A:  Sales people can use the samples in the box to get an appointment to see a potential       customer or to at least have a conversation with them. They help open doors and qualify a prospect for future sales

Q:  How are they a more effective tool for the customer?

A:  Customers are busy doing so many things these days they don’t have time to meet new vendors.  The sample box gets noticed when it arrives on their desk and if the samples are something the customer has a need for, or knows someone who has a need for this type of printing, then it becomes an effective tool.


Q:  How did we hear about these “pizza boxes?”

A:  From our vendor, Mohawk Paper.

Q:  What are you hoping to gain from using these boxes and how are they different from old methods we used to use for getting samples to customers?

A:  The Mohawk “makers” boxes look “cool” and have a quality hand made aspect to them.  They work well to set us apart from our competition by showing high value-high touch products we make.

Q:  Where can you request to get one?

A:  You can request a box of great fine printed samples on our website  Go to the Contact page and say that Don sent you…





Complete Graphics of Minneapolis Minnesota won the Best of Show at the International Engraved Graphics Association’s 76th Annual Conference in Vail

Best of Show!


Complete Graphics of Bloomington (Minneapolis) Minnesota won the Best of Show at the International Engraved Graphics Association’s 76th Annual Conference in Vail, Colorado on June 29th.  Rick Haman, VP of Business Development for Complete Graphics accecpted the award from IEGA president David Nussmeier of Nussmeier Engraving and Brad Cannaday of Neenah Paper.


The winning piece was a diploma for Seton Hall University beautifully engraved with 4 press passes on over-sized Neenah 80# ivory paper and transcribed in Latin. “The diploma is not only a beautiful certificate recognizing academic achievement, and but also acts as a security document insomuch that it cannot be authentically reproduced or counterfeited. Obviously, this is a critical requirement in the scholastic and academic world.”  according to Mr. Haman.


Complete Graphics has been in business since 1918 is currently owned by Taylor Corporation as part of Taylor’s fine print and engraving division. Other Taylor engraving companies to win awards that night include BurdgeCooper and The Ligature of Los Angeles and Berkeley California.

IEGA is the engraving industry trade association consisting of the leading commercial engraving companies around the world.  It holds an annual competition to honor the best pieces of craft work done the previous year, as voted by their peers.


BREAKING NEWS: Taylor Corp. Buys Standard Register


031215standardregister086 (1)


The Taylor Corporation, one of the largest Graphic Communications company in North America, has announced today that they are acquiring the Ohio based company, Standard Register.  The sale will take 45 to 60 days, but is pending upon any objections from the Unsecured Creditors Committee.  Final approval of this acquirement is expected to occur within the next few business days. With the addition of Standard Register, Taylor Corp will be gaining about 3,000 new employees in North America and Mexico.

Standard Register is a top printing company in the US and provides solutions for many different types of businesses including healthcare, financial services, commercial business and industrial markets.  Standard Register will be a great addition to the variety of fields that Taylor Corp is involved in.taycorpandstandardregister


The New Wave of Business Cards

Business cards, in essence, are simply a way to exchange information with another person. They are tangible items that someone can refer to for future use. Although the functionality of the business card is simple, the execution of it is anything but. Many companies have realized that like any other marketing activity, a business card is an extension of a brand’s image and perception. It is the first glance into the company’s persona. Here at BurdgeCooper, we have seen an influx of unique designs, interesting layouts and intensive printing processes to create these specialized business cards. Here are a few trends.

Color On the Rim











Black Emboss




Unique Layouts




BurdgeCooper allows for your company or client to be creative. With our extensive list of cost-effective printing processes and our unmatched expertise, we can help you achieve the look and feel that you are looking for. For a full list of our services, visit

The Beauty of Engraving


Have you ever thought about the process of engraving? What it takes to get the perfect amount of ink applied to the paper in such a way that it raises off of the page, giving it a unique look and feel? Chances are you have come encounter with engraving many times but never knew the labor-intensive printing process that it took to get you to not only see the design, but feel it as well.

The Ligature has teamed up with Neenah Paper as well as MODSF, a design solutions firm, to display how when design, quality materials and engraving come together, they can produce a truly beautiful piece of art.

2-Fanned-Prints-500-widePhotographer: StudioAlex Photography

Michael Osborne, the president and creative director of MODSF, designed this limited edition print No. 6 for Neenah’s Beauty of Engraving series. He derived inspiration from his personal collection of currency, stocks and bonds to push the boundaries of the engraving process. With original cartouche, very tiny print, special inks and special paper, this exquisitely detailed work of art masterfully highlights the intricacies of engraving and the possibilities abound. See below just how this exclusive print was made and the true beauty and essence of engraving.

The Next Trade Fight: Office Paper

Four Companies and Union Allege Dumping by China, Indonesia, Brazil, Portugal and Australia

Four U.S. paper manufacturers allege that five countries are dumping uncoated paper on the U.S. market, including the kind used for computer printers. PHOTO: MICHAEL RUBENSTIEN FOR THE WALL STREET JOURNAL

Four U.S. paper manufacturers allege that five countries are dumping uncoated paper on the U.S. market, including the kind used for computer printers. PHOTO: MICHAEL RUBENSTIEN FOR THE WALL STREET JOURNAL

Four paper manufacturers and the United Steelworkers union are asking the U.S. government to impose duties on imports of office paper that they say are priced unfairly low.

Their claim, due to be filed with the U.S. Commerce Department on Wednesday, alleges that rivals in China, Indonesia, Brazil, Portugal and Australia are dumping certain types of uncoated paper on the U.S. market, including that used for such things as computer printers, book publishing, junk mail and envelopes.

Dumping involves selling at prices deemed less than “fair value,” which can mean below the price in the exporter’s home country or less than the cost of production plus a reasonable profit.

The companies also say producers in China and Indonesia are benefiting from government subsidies that allow them to reduce prices.

The U.S. market for the type of uncoated paper involved in the complaint is estimated at $4.5 billion a year, according to Domtar Corp. , one of the companies calling for duties. In the first nine months of last year, imports of such paper from the five countries named were up 40% from a year earlier, even though U.S. demand for it is declining, the companies say.

Imports of such paper accounted for more than 16% of the U.S. market in last year’s first 11 months, said Chip Dillon, a partner at Vertical Research Partners in New York, up from 12.7% a year earlier. As U.S. paper makers have retired old plants, he said, importers have rushed in.

The Commerce Department and the U.S. International Trade Commission will have up to about 14 months to determine whether trade laws have been violated, U.S. producers have been harmed and duties should be levied on the imports.

Over the past 15 years, U.S. paper makers have persuaded the government to put duties on a variety of products from China and other countries, including tissue paper and some coated paper.

The Commerce Department generally has taken a tougher stance against Chinese exporters in dumping disputes in recent years, said William Perry, a partner at law firm Dorsey & Whitney in Seattle. Mr. Perry, who often represents importers in trade cases, said the trend is worsening trade tensions with China, provoking more retaliation. “We’re throwing a rock; they’re throwing a rock back,” he said.

In addition to Domtar, the companies filing the latest complaint are Packaging Corp. of America, Lake Forest, Ill.; Finch Paper LLC, Glens Falls, N.Y., and P.H. Glatfelter Co. , York, Pa.

International Paper Co. , Memphis, Tenn., declined to participate, a spokesman said. He said the company manufactures in 10 countries and relies on the flexibility of a global network.

The steelworkers union, which represents about 130,000 paper, pulp and forestry workers in the U.S. and Canada, said eight U.S. paper mills that made uncoated paper have closed or curtailed operations since 2011, eliminating thousands of jobs. Domtar, a Montreal-based company that makes paper in the U.S. and Canada, plans to convert a paper production line in Ashdown, Ark., from uncoated paper to fluff pulp, used in diapers.

“These jobs are too valuable to let go to people who aren’t following the same set of rules we are,” said Jon Geenen, the union’s international vice president.

The U.S. market for uncoated paper has been shrinking 3% to 4% annually in recent years as more documents are handled electronically and companies shave costs, said Mike Garcia, president of Domtar’s pulp-and-paper division. He said the market appeared likely to continue contracting gradually in the next few years but should eventually level off.

U.S. imports of uncoated paper in rolls or sheets, a broader category than covered by the trade petition, totaled $2.71 billion in last year’s first 11 months, while exports came to $1.05 billion, according to Global Trade Information Services.

From The Wall Street Journal, by James R. Hagerty. 

Our average customers

Our “average customers” are anything but average. They do amazing things – they make wine, and publish books, and create art, and power our homes. While we serve a wide variety of industries, when we sat down to think about our “average” customer, we were surprised to find that it’s easily boiled down to three personas: Melissa, David, and Lisa. These are fictional names, but they represent the people we work with across all industries, from entertainment to agencies to law to wineries to hospitality.

Stock photo from Death To Stock PhotosMelissa: Manager of Design & Marketing

Melissa graduated from college with a Bachelor of Fine Arts 6-12 years ago, and has worked her way up the creative ladder to management. Outside of work, she enjoys going out to eat with friends at up and coming brunch locations and supporting local museums and art fairs. Melissa will occasionally take up freelance design or consulting work to round out her portfolio. Her coworkers would describe her as task-oriented, precise, outgoing, creative, and independent.

She works with companies to help create brand identity, gives suggestions and advice on printing techniques conducive to what their client is trying to portray. Melissa can create and set-up print ready files, but someone from her team is more likely to create them. Melissa though will work with the printer to discuss best possible results for the end user, submits specifications to the printer for quotes, and likes to go on press checks.

Melissa wants to work with someone who understands the importance of choosing the right paper, process, and color and show her new options, and she needs someone who can work with her and her team to translate their designs to print. Our sales team has decades of experience in choosing the right print for Melissa’s message. We’ve created creative spaces for her to peruse paper, foil, and ink samples and brainstorm – and a fully stocked sample area to pillage for inspiration. When the job is run, press checks are open to everyone – Melissa, her boss, her client, her mom, whoever see wants to see and approve our work. Melissa has a vision, and we want to help her achieve it.

DeathtoStock_SlowDown4David: Director of Sourcing & Facilities

David has been in the workforce for about 25 years, most of it with his recent employer. His own children are in college or about to be, so outside of work David and his wife are readjusting to an emptier nest, complete with date nights and renovating one of the empty rooms into hobby space. While he takes his job very seriously, and can be resistant to change, he’s described as stable, practical, and friendly.

He’s responsible for reprographics, stationery purchases and office supplies, along with physical space. David will source vendors for competitive pricing and printing capabilities that fit their needs, and will create contracts with delivery time schedules, late order penalties and vendor company profile information.

David has been doing his work well for many years, and does take it seriously – and wants vendors who do the same. He doesn’t want to be involved much beyond coordinating orders and contracts, and that’s just fine. Once David has his specs together, we can take it from there. We do lots of contract work, and hold ourselves to high standards in quality and timeliness. Should he need to get in touch with someone, our customer service staff have longer than usual phone hours to accommodate early risers and those that stay in the office late. We’re low maintenance, good quality, and reliable, like the car that’s been in the family for decades.

DeathtoStock_Creative Community6Lisa: Legal Administrator

Lisa has also been in the workforce for a while, and when her kids were in high school she got her Masters of Business Administration to move to the next level of her career. Also facing an empty nest, Lisa now spends more time with her girlfriends, going to industry mixers, and getting to all the projects she’s put off for years. Her coworkers think of her as very detail-oriented, organized, and analytical – she often learns the basics of what she needs to hire vendors for.

Lisa manages business functions and overall operations for her law office, a firm of 5 lawyers. In addition to being responsible for purchasing, inventory control, and reprographics, she’s also in charge of records storage, reception, telecommunications, mail, messenger and other facilities management. Lisa will send Requests for Quotes (RFQs) to printers for pricing on their stationery products. As a member of the Association of Legal Administrators (ALA), she attends tradeshows and monthly chapter networking meetings.

To help Lisa accomplish her print purchasing in the little time she has, we have a full line of ready to order legal stationery and common legal documents at competitive pricing, even compared to office supply stores. With a full line of engraved stationery packages, practice essentials like manuscript covers, pleading papers, and jury instruction sheets, will & trust suppliesmailing supplies, plain paper, and exhibit tabs (and more! it’s already a long list), will be her one-stop-shop. If Lisa has any questions, she can call our customer service center and talk to one of our representatives with extensive legal print experience, like Rosina.

Like any business, we’re always looking to expand to serving new business – and new people. Are you similar to Melissa, David, or Lisa? Vastly different? We want to know how we can help you in your industry.