Author Archives: Allison

About Allison

Marketing Coordinator, Social Media and Web Developer at BurdgeCooper. I write about design, marketing, and technology trends in the graphic communication industry.

Print in 5 years – A Guesstimate

future ahead concept

Since the computer grew to popular use, we’ve been hearing about the death of print. We’re still waiting for that to happen, and while we’re waiting, new uses for print and whole new print technologies have sprung up – at the start of 2015, let’s take a guess at where we’ll be in 2020.

Print has been in technology news a lot in the last three years, from 3D to QR. While technologies like augmented reality (AR) and quick response codes (QR) have remained mostly gimmicks (sorry enthusiasts!), others have taken off. Why not AR and QR? Like any technology, it either doesn’t fill a need or fit into existing technologies seamlessly enough to make it easy to pick up. What filled those requirements? Printed electronics and 3D printing.

Printed electronics is now in use, doing everything from collecting solar to being disposable electronics on space shuttles. There’s even college programs dedicated to its development, like California Polytechnic’s Printed Electronics and Functional Imaging certificate and master’s programs. Oh, and tradeshows. Given the recent state of the maker scene, I expect printed electronics to be entering the work of high-tech interactive art in the next two years. I think it’s safe to say that printed electronics will be in daily use in 2020, if only in high-end products and technical applications.

The prospects opening to 3D printing is possibly more exciting. We’re printing consumer goods, housing, food, and soon, spare body parts:

That’s just amazing. Our course, what catches our eye is using 3d printing for letterpress:

I think that if we haven’t mastered printing organs by 2020, we’ll be very, very close – and 3d printing will be a part of many lives.

Creating new technology in print is amazing, but we’re also adapting current uses and seeing new trends emerge. The area with the largest growth in print is definitely packaging. Not only is everything that is ever shipped and purchased wrapped in it, but sometimes people purchase things just for the wrapping. A recently-turned 21 sister of mine admitted to buying wine based just on the art. I don’t think that’s wrong – a lot of wineries are counting on you doing just that. That’s why they use foils and embossing and engraving and many other techniques to catch your eye and delight your fingers. And while there are a lot of boards for a lot of things, packaging is one of the most popular pins on Pinterest. We’ve even got one – did you know that wine labels, hang tags, and box labels count as packaging? Packaging is going to grow even more by 2020, and we might be seeing some printed electronics incorporated as security measures – or even design elements!

A party invitation from Sugar Paper Los Angeles

A party invitation from Sugar Paper Los Angeles

While packaging is growing (and newspapers are hurting), the rest of print it changing. There’s definitely been a movement toward high-end print products, as boutique shops like Sugar Paper – and a favorite customer of ours -have shown. Fancy foil, letterpress, and engraving items are also Pinterest hits, and if they don’t know the exact name of a technique, a person can identify the feel of it. As more consumers are aware of the finer aspects of print, more of it will be purchased – by 2020, I can see purchasing personalized fine stationery to once again be a mark of adulthood.

Themochromatic inks create the blushing effect seen above.

What could change consumer goods, print goods, and packaging are changes in ink. Do you know about theromochromic inks? Photochromic? Hydrochromic? All of these already exist, but aren’t widely used. The most well known specialty ink is glow-in-the-dark. As Dreaming In CMYK covered, special inks are growing. Thermochromic inks change color with temperature – like Coors Light cans and many coffee mugs – but has the potential for incredible packages, like the picture above. The packaging concept is that the skin-colored packaging blushes when touched. Photochromic inks are popular in apparel – when ink is exposed to UV waves, the ink changes color, and reverts when the light is removed. Hydrochromic inks are activated by water – and even sweat. These inks have been around for a while, but the recent craze in wearable technology may bring renewed interest in -chromic inks.


People are innovating with things as simple as newspaper ink, too. An Sri Lankan newspaper mixed citronella with ink as a part of a campaign to educate the public about mosquito prevention. If newspapers work as mosquito repellent, then this might be implemented in more third and second-world countries.

And that’s where we think print will be in 2020. What about you? What will you be watching in the next 5 years?

What do you look for in a printer?

If you’re not familiar with print, your options in print, or printers, finding one can be daunting. You know you can get digital prints from Staples, or a variety of cheap options from Vistaprint, but where do you look for higher quality? What do you look for?

You might want something local so you can meet with a salesperson in person, visit, and do press checks. You might want something national, so production can be split to assist with shipping costs. You might need one process done really well, or many. Maybe you need help with choosing the right process or paper. Or you want experience in traditional methods, or the ability to innovate – or both.

I’m going to toot our own horn here; that’s us. Continue reading

We moved!

We moved about 4 miles southeast of our location on 23rd street. Starting Monday all correspondence should be directed to:

323.585.6000 / 800.944.5440
4909 Alcoa Avenue
Los Angeles CA 90058

All our phone numbers will forward for the next year, and we will update our contact information as we get our numbers sorted out at the new location.

IMG_20140815_085542

If you didn’t remember, we merged with The Ligature at the beginning of the year and this move is a part of our continuing effort to combine Los Angeles’ most powerful printing capabilities under one roof. If you haven’t been there before, you should come by and take a tour! We’ll be settling in for the next month but will be happy to show you where we plan to continue to serving you by providing the best print around.

Common misconceptions about print

Most of our sales and customer service representative (CSR) teams are print industry veterans, and they’ve seen and heard it all. Part of our philosophy at BurdgeCooper is education – helping to make everyone better print purchasers, whether or not you’re a customer. I asked them what some common misconceptions people make about our company, and it came down to two items: production time and our size/capabilities/products.

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Rosina Motta is Woman of the Year!

 

NAPW Logo

Rosina Motta

Rosina Motta, a customer sales representative here, was recently honored by the Los Angeles chapter of the National Association of Professional Women (NAPW) as Woman of the Year! The NAPW VIP Women of the Year are selected in recognition of the strides they have made in their respective industries, their outstanding leadership, their professional achievements, and for displaying the highest level of support of NAPW’s commitment to networking and community involvement.

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Last night was the Print Industry Association of Southern California’s Excellence Awards Celebration, and we walked away with an award for both of our entries!

Best of Category / Special Innovation Printing / Print Is Rich
Award of Excellence / Cards / BurdgeCooper Holiday Card

We’re honored by the recognition, and the designers should be proud of their great design and art choices that enabled us to print these. Congratulations to all the other award recipients!