Category Archives: Books and Publishing

En Busca de Mi Destino/In Search of My Destiny wins International Latino Book Awards Best Biography

En Busca de Mi Destino/In Search of My Destiny won an The International Latino Book Awards Best Biography!

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Commonwealth Projects at the LA Art Book Fair

The first three days in February saw the first annual LA Art Book Fair. Free and open to the public, the LA Art Book Fair is a unique event for artists’ books, art catalogs, monographs, periodicals, and zines presented by 220 international presses, booksellers, antiquarians, artists, and independent publishers from twenty-one countries. You can download the e-book of the 2013 fair here. Continue reading

Not So Fast

It make sense for the decline of printed dictionaries and encyclopedias, but why did everyone give up so fast on print components for ad campaigns? Forbes.com takes a closer look at the advantages of print media for advertising:

Tangibility- You can touch it, while most ads on the internet disappear in the blink of an eye.

Credibility- Besides a paper cut, what’s the most damage a postcard can do? Fear of spam and viruses make people weary of clicking.

Engagement- Most websites are skimmed in less than 15 seconds. Print retains people attention 30 % longer.

Less print ads- The advantage of print ad decline, publications are less crowded, so you stand out and probably at a cheaper price.

Qr Codes- Print 2.0 or smart print is all about finding balances using various media. QR codes allow your campaigns to be multi-touch and interactive.

Pic of the week : Einstein’s Bookplate

Bookplates are small printed labels placed on the inside cover of books to indicate ownership. Historically, they often had crests, coat-of-arms, or other icons personal to the book’s owner. This is an example of Einstein’s engraved bookplates from the 1910s.

While it may not be customary anymore to use bookplates in our personal libraries, the same idea can be used on any number of things – like wine and beer labels, or personalizing gifts and cards.

 

The National Speakers Association Annual Meeting & George Carlin

This past weekend in Anaheim we presented our book printing expertise. As the originator of digitally printed books in any quantity almost 20 years ago, no doubt we’ll meet some self-publishers who’ve fallen prey to “self-publishing companies” (the ultimate oxymoron).

And that brings back great memories of Carlin (who I once met in DFW at an ungodly hour while we were waiting on red eye flights). Recall his old “word play” – “Hot water heater?” Nope, it heats cold water :>)

The more I watch how folks go about exploiting inexperienced self-publishers, the prouder I am that we honestly enable them. But then again, I see the same type of spin everywhere nowadays. The “Cloud” sounds so light and clean, and then I realize: it’s acres of servers in some low cost region where energy can be bought cheaply. And so it goes :>)