Category Archives: Case Study

The New Wave of Business Cards

Business cards, in essence, are simply a way to exchange information with another person. They are tangible items that someone can refer to for future use. Although the functionality of the business card is simple, the execution of it is anything but. Many companies have realized that like any other marketing activity, a business card is an extension of a brand’s image and perception. It is the first glance into the company’s persona. Here at BurdgeCooper, we have seen an influx of unique designs, interesting layouts and intensive printing processes to create these specialized business cards. Here are a few trends.

Color On the Rim

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Multicolor

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Black Emboss

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Unique Layouts

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BurdgeCooper allows for your company or client to be creative. With our extensive list of cost-effective printing processes and our unmatched expertise, we can help you achieve the look and feel that you are looking for. For a full list of our services, visit www.BurdgeCooper.com/process.

The Power of Making

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Studies confirm that tactile input had a positive effect on the evaluation of products, especially for products high in quality. In the last two years, we’ve seen a cultural shift towards “makers” – people who are handcrafting goods — ranging from shirts to dice to food — with high quality materials. The maker movement has four main philosophies:

  • If it can be imagined, it can be made.
  • A most effective step in refining/developing a thing is collaborating with others on it.
  • Begin with the end in mind.
  • Making things always combines form with function; the art of making should be appreciated and celebrated. Continue reading

Paper & Pixels: A Brief History

For over a decade, we’ve been supposedly hearing the death knell for print: print is dead, nobody prints anymore, everything is electronic… You’ve heard it too. In the past several decades, communication has changed drastically due to new technology — cell phones, wireless internet, tablets, social media, ebooks. Questions are asked when new technology is introduced, and they all tend to be the same. In regards to communication, a common question is “Will [     ] kill print?” The answer is no.

Print is a sector of the communication industry, and people are communicating more now than ever before — on all channels. To understand how print has adapted in the past, we’re going to take a quick glimpse of the history of communication.

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Haptics: The desire to touch

Desire to Touch

A common skeuomorph are wall coverings designed to look like stone, brick, tile, or wood – a structure is artificially given the look of materials that it used to require to make it.

Last week I introduced the topic of haptics – today, I’m going to go a little deeper into sensory marketing by introducing a new concept, skeuomorphism, and how understanding it can help your business.
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Haptics: The power of touch

The power of touch

Have you heard of haptics? The word “haptics” comes from the Greek “απτω,” meaning “I fasten onto, I touch,” and in the modern world is any form of nonverbal communication involving touch. Haptic sense provides information about surfaces and textures and is vital in interpersonal relationships in relaying intimacy. Touch is the earliest sense to develop in utero. Every culture has a set of haptics traditions, and the sense of touch is both physical and emotional.

Now that you’ve learned something new for the day… how will it be useful to you and your business? Continue reading

Printing in China is cheaper, but is it worth it?

Brighton Collectibles, a high-end accessories manufacturer and retailer with over 140 U.S. locations, has been a long-time customer. Their primary order was foil stamped and embossed notecards (with plain envelopes), which they used to thank customers for their purchases. Brighton recently came to us and told us they were going to try to decrease their costs – by printing in China. We were sad to see them leave, but with the continuing economic difficulties, we understood.

It wasn’t long before they came back to us, though.

Brighton contacted us shortly after they received their product from China, with the request for a rush on their usual order – and they sent us some of the product they received. We were struck by how different it was in color from Brighton’s typical 80# Finch Fine Ultra Smooth Cover in Soft White. The paper above is more similar to smooth, heavy copy paper, and is just as bright. The second thing we noticed was the quality of the foil and the emboss. Not only was it out of register on the hearts, leaving a white rim on the curved tops, but the texture of the hearts was slightly raised and just flat. The foil itself wasn’t bright, but that could have been due to it’s finish, which was very rough. We understand why Brighton was so shocked to receive this after purchasing with us for so many years, but we aren’t.

We can understand the need to decrease costs, but like Brighton discovered, you can’t cut on craftsmanship. In an increasingly digital world, printed marketing still effectively engages customers – to long as there is something to engage with. An incredibly effective method is touch, which can be achieved with quality paper, textured surfaces, or raised images. Quality printing and finishing makes an impression – and sub-par printing, at best, makes none. It is now more important than ever to make a good impression on potential customers, and make existing ones feel valued. Giving them an aesthetically pleasing design, on beautiful paper, in well crafted printing and finishing techniques, can do just that.