Any Brand Identity work that you are involved in include not only Logos and Websites, but can and should be expanded to printed products, such as business cards, letterheads, and other collateral. We know it can be difficult to manage print work and budgets on top of the designing and invoicing you are already doing. We don’t want your print projects to be a drag, we want them to be a profitable and easy extension of the work you love to do. Continue reading
Join us at the International Printing Museum in Carson for a symposium with Neenah Paper on The Beauty of Engraving. This will be a rare chance to explore and learn about the world of engraving, both commercial and artistic. There will be four workshops and multiple presentations in which you will participate in producing one of a kind Engraved prints and learn how you can incorporate commercial engraving into your design practice.
A $50.00 donation to the museum includes all presentations, workshops, keepsakes, samples, and lunch but the space is limited to only 60 participants. Go to www.engraveLA.com to learn more about the event and to register.
The first three days in February saw the first annual LA Art Book Fair. Free and open to the public, the LA Art Book Fair is a unique event for artists’ books, art catalogs, monographs, periodicals, and zines presented by 220 international presses, booksellers, antiquarians, artists, and independent publishers from twenty-one countries. You can download the e-book of the 2013 fair here. Continue reading
One Kings Lane, the online fine home goods store, decided to thank their customers by sending them a set of eight engraved notes and envelopes after they placed their first order. According to Elizabeth Dobbin, OKL purchasing manager, the primary objective of this campaign was to increase the customer’s rate of placing their 2nd purchase. Their secondary objective was to reinforce the One Kings Lane brand as a high-end online retailer. This campaign successfully met both their goals.
One Kings Lane sent the gift cards to a random sample of first time buyers and held back the gift from another sample set of the same size. They found that there was a 25% increase in 2nd orders placed from the group that received the free gift, thus generating significant revenue beyond the cost of the program. The ROI was enough to increase the number of gift sets OKL ordered from BurdgeCooper the next year by 15%. Continue reading
If you look at Neenah Paper’s website “The Beauty of Engraving” you’ll find an image of the beautifully engraved cards we made last week on Crane Paper. According to Vanessa Kreckel, owner and creative director of Two Paper Dolls who designed the site, in just a few days there have been over 1,000 requests for the cards designed by Armin Vit of Under Consideration.
When Tom Wright, director of Marketing for Neenah, saw the engraved cards he commented that “The fine line, great screening elements within the solids, unique color pallet and clarity of the piece are wonderful to behold. I thank you both for working together on this. I hope you both have enjoyed this journey as we promote engraving and a bit of Cranes product too, to a host of potential designers that wish to reach for the next level of communication in fine printing.”
Last week BurdgeCooper installed two Xerox Color 1000 Presses, one in our Atlanta facility the other in Los Angeles. The installation of identical Xerox presses on both coasts allows us to offer national accounts the ability to produce and ship the same document(s) from one company in two time zones.
The Xerox Color 1000 press utilizes the latest, most advanced, technology from the engineers that invented the industry. These presses are renowned for their ability to produce outstanding midtones, gradients, detailed shadows and photos. Continue reading
Check out This Article on the Wall Street Journal. They get it. What’s old is new again and Ink on paper isn’t going anywhere. Some of our most exciting projects come from people bringing their high-tech creativity into the physical world. Check out the comment from our own Don Burdge:
Making business cards for clients like AOL, Activision, and Blizzard Entertainment we see a trend in many high tech companies ordering high touch business cards. At BurdgeCooper www.burdgecooper.com we will ship over a million business cards this year, most of which will have some tactile element of embossing or engraving to them. High Touch if very much alive in our High Tech world. Thanks Katie for a great article on the subject.
Neenah Paper’s new site: The Beauty of Engraving, debuting August 2012, already features two examples of our work. A heartfelt “Thank You” to Neenah for creating this site to enable others to see why successful firms choose engraving to create truly remarkable, memorable and environmentally responsible identities.
Our first featured pieces are for The Boca Raton Resort & Club, a Waldorf-Astoria property, and the Galaxy Casino & Resort in Macau. Look for future contributions to thebeautyofengraving.com as we continue sharing examples of engraving on Neenah papers.