Category Archives: Design

The New Wave of Business Cards

Business cards, in essence, are simply a way to exchange information with another person. They are tangible items that someone can refer to for future use. Although the functionality of the business card is simple, the execution of it is anything but. Many companies have realized that like any other marketing activity, a business card is an extension of a brand’s image and perception. It is the first glance into the company’s persona. Here at BurdgeCooper, we have seen an influx of unique designs, interesting layouts and intensive printing processes to create these specialized business cards. Here are a few trends.

Color On the Rim

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Multicolor

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Black Emboss

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Unique Layouts

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BurdgeCooper allows for your company or client to be creative. With our extensive list of cost-effective printing processes and our unmatched expertise, we can help you achieve the look and feel that you are looking for. For a full list of our services, visit www.BurdgeCooper.com/process.

Engrave LA

Beauty of Engraving

 

This one-day event will be a rare opportunity for designers and others to explore the beautiful world of engraved printing, both commercial and artistic. Led by respected experts in the field, guests will learn about the process of engraving as a printing method, its historical context and how engraving can be an effective option for designers today.

Don Burdge of BurdgeCooper Inc. in Los Angeles, the largest and one of the oldest commercial engraving companies in the country, will lead hands-on discussions about engraving, how it works and how to design and spec jobs for the process. One of BurdgeCooper’s engraving presses will be on location at the Printing Museum for this seminar so guests can see and participate in printing a beautiful engraved keepsake. BurdgeCooper in Los Angeles has set the standard for graphic arts excellence for generations, dating back to 1929. Today they are the world’s largest engraving company on one of the largest small format commercial printing companies in North America.

Neenah Paper will showcase the Beauty of Engraving in their presentation, featuring their amazing line of specialty papers. Every guest will leave with numerous inspirational keepsakes and samples. Neenah Paper has built a tradition of innovation, service and growth since its founding in 1873 in Neenah, WI.The Neenah Mill represents over a century of paper making heritage — a heritage that combines time-honored craftsmanship with advanced technology. Today, Neenah papers are among the most recognized and preferred in North America. They continue to advance the ideals established over 125 years ago with the constant pursuit of new business opportunities and market driven products. This is combined with their commitment to product quality, innovation and service to designers, printers, and end-use customers. Terri Hill of Neenah Paper will be providing refreshments though the day including a lunch for all attendees.

Mark Barbour, Curator of the Printing Museum in Carson, along with his team of artist printers, will demonstrate the process of traditional engraving using early turn-of-the-century presses in the Museum’s collections. Guests will have the opportunity to print on these presses using historical engraved plates from the BurdgeCooper archives.

Author, educator, and designer, Rose Gonnella will kick-off the day with a visual and tactile presentation of her new book, Design To Touch, Engraving History, Process, Concepts, and Creativity published by the International Engraved Graphics Association. Rose will explore the visual characteristics of engraving and discuss how students and professionals can creatively use this exquisite printing within the media mix of contemporary design applications. Rose will also have copies of her book available to be signed and with it, a separate engraved page (so you don’t have to tear it out of the book!).

Don’t miss this unique opportunity to experience the Beauty of Engraving at the International Printing Museum on Saturday, February 8th. Registration fee is only $50, which includes all presentations, workshops, keepsakes, samples, and lunch. Registration is limited to 60 attendees only.

The Power of Making

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Studies confirm that tactile input had a positive effect on the evaluation of products, especially for products high in quality. In the last two years, we’ve seen a cultural shift towards “makers” – people who are handcrafting goods — ranging from shirts to dice to food — with high quality materials. The maker movement has four main philosophies:

  • If it can be imagined, it can be made.
  • A most effective step in refining/developing a thing is collaborating with others on it.
  • Begin with the end in mind.
  • Making things always combines form with function; the art of making should be appreciated and celebrated. Continue reading

Haptics: The desire to touch

Desire to Touch

A common skeuomorph are wall coverings designed to look like stone, brick, tile, or wood – a structure is artificially given the look of materials that it used to require to make it.

Last week I introduced the topic of haptics – today, I’m going to go a little deeper into sensory marketing by introducing a new concept, skeuomorphism, and how understanding it can help your business.
Continue reading

Haptics: The power of touch

The power of touch

Have you heard of haptics? The word “haptics” comes from the Greek “απτω,” meaning “I fasten onto, I touch,” and in the modern world is any form of nonverbal communication involving touch. Haptic sense provides information about surfaces and textures and is vital in interpersonal relationships in relaying intimacy. Touch is the earliest sense to develop in utero. Every culture has a set of haptics traditions, and the sense of touch is both physical and emotional.

Now that you’ve learned something new for the day… how will it be useful to you and your business? Continue reading