Today’s LA Times front page had an article (featuring an online entrepreneur :>) who definitely sees no use for business cards, no future and predicts “they’re over.” Buried in the article were points which clearly refute the title of article, but no matter.
What turned out to be really interesting after reading this “echo from the Rot Com era” was: although I’m a loyal p-newspaper subscriber because I support their investigative journalism, I later visited the LA Times site to see reader responses (LAT generously provides a Comments section for each article).
Oops, all but one response derided the article and the idea that business cards are “over.” Despite the “e-PR spin” – the future is all about ‘bumping’ mobile devices, ‘snapping’ codes and such…to instantly download contact data – the article curiously failed to address the exploding problem of mobile device hacking, which is doubling every few months…the reason savvy folks resist dumping unverified data into their contact lists.
What was truly interesting among the comments, several clearly called out the “e-com is greener” myth…and backed their arguments with facts. Just as I was smiling and navigating elsewhere, I bumped into another “e-PR” article built upon the premise “Things change, the ‘New Normal’ is here to stay.” Where I’d been smiling before, I laughed out loud at this one. No, sorry Gen Y, “today’s New Normal” will also change.
That’s the problem with “spin,” once folks start, they can’t seem to stop, but no matter.
I needed a good laugh to end the week. And the biggest one of all came right after…when I read that neutrino communication can eventually replace the internet. The recently completed research and successful tests are no laughing matter, but the thought of all that e-PR facing finally facing its comeuppance, that’s sublime.