Category Archives: Technology

The Power of Making

MakerFaire7

Studies confirm that tactile input had a positive effect on the evaluation of products, especially for products high in quality. In the last two years, we’ve seen a cultural shift towards “makers” – people who are handcrafting goods — ranging from shirts to dice to food — with high quality materials. The maker movement has four main philosophies:

  • If it can be imagined, it can be made.
  • A most effective step in refining/developing a thing is collaborating with others on it.
  • Begin with the end in mind.
  • Making things always combines form with function; the art of making should be appreciated and celebrated. Continue reading

Paper & Pixels: A Brief History

For over a decade, we’ve been supposedly hearing the death knell for print: print is dead, nobody prints anymore, everything is electronic… You’ve heard it too. In the past several decades, communication has changed drastically due to new technology — cell phones, wireless internet, tablets, social media, ebooks. Questions are asked when new technology is introduced, and they all tend to be the same. In regards to communication, a common question is “Will [     ] kill print?” The answer is no.

Print is a sector of the communication industry, and people are communicating more now than ever before — on all channels. To understand how print has adapted in the past, we’re going to take a quick glimpse of the history of communication.

Continue reading

How many security features does it take to make a “hundred”?

The new $100 bill

The new $100 bill has several new security features. Photograph by Brendan Smialowski/AFP via Getty Images

As the most counterfeited bill overseas, the $100 bill was certain to have all new, top of the line security features when it was released today — and it didn’t disappoint. The beefed up security costs more (12.6¢, up from 7.8¢)  but ensures that it will be more difficult to counterfeit. Continue reading

Haptics: The desire to touch

Desire to Touch

A common skeuomorph are wall coverings designed to look like stone, brick, tile, or wood – a structure is artificially given the look of materials that it used to require to make it.

Last week I introduced the topic of haptics – today, I’m going to go a little deeper into sensory marketing by introducing a new concept, skeuomorphism, and how understanding it can help your business.
Continue reading

Haptics: The power of touch

The power of touch

Have you heard of haptics? The word “haptics” comes from the Greek “απτω,” meaning “I fasten onto, I touch,” and in the modern world is any form of nonverbal communication involving touch. Haptic sense provides information about surfaces and textures and is vital in interpersonal relationships in relaying intimacy. Touch is the earliest sense to develop in utero. Every culture has a set of haptics traditions, and the sense of touch is both physical and emotional.

Now that you’ve learned something new for the day… how will it be useful to you and your business? Continue reading

Humans are designed to touch and feel: the 50th Annual GDUSA Print Survey

GDUSA website

The usually question-heavy Graphic Design USA (GDUSA) annual print survey was surprisingly light this year. Gordon Kaye covers the survey in GDUSA’s May/June edition, with short descriptions of the results after each question, and his own musings thrown in. If you’re a designer, printer, or any way involved with print – if you still buy books, magazines, and anything in a package, you are! – this survey is definitely worth the read. We’ll link to each question and throw their infographics up here to make it even more convenient. Continue reading

Security Printing Services

Sample Vector Image for security printing – Available for free download

Often companies are reluctant to acknowledge counterfeit product problems, hoping they’ll go away. Unfortunately, that doesn’t work. Counterfeiters tend to take the path of least resistance, so making your labeling a bit harder to fake than someone else’s often is the first step in recovery. This may not even add cost to current practices, but learning how is  as simple as seeking out an expert.

Most security printers share information (discreetly)…after confirming “your” authenticity. Whatever printing processes you already use on labeling, tagging, packaging and other documents (Certificates, coupons, etc.),  may be able to simultaneously apply security features. Continue reading

The Newest Digital Technology now on Both Coasts

Last week BurdgeCooper installed two Xerox Color 1000 Presses, one in our Atlanta facility the other in Los Angeles. The installation of identical Xerox presses on both coasts allows us to offer national accounts the ability to produce and ship the same document(s) from one company in two time zones.

The Xerox Color 1000 press utilizes the latest, most advanced, technology from the engineers that invented the industry. These presses are renowned for their ability to produce outstanding midtones, gradients, detailed shadows and photos. Continue reading