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Haptics: The power of touch

The power of touch

Have you heard of haptics? The word “haptics” comes from the Greek “απτω,” meaning “I fasten onto, I touch,” and in the modern world is any form of nonverbal communication involving touch. Haptic sense provides information about surfaces and textures and is vital in interpersonal relationships in relaying intimacy. Touch is the earliest sense to develop in utero. Every culture has a set of haptics traditions, and the sense of touch is both physical and emotional.

Now that you’ve learned something new for the day… how will it be useful to you and your business? Continue reading